Digital & Affiliate Marketer
Myself Rahul Gupta, a digital strategist & marketer and growth hacker as well. Having 14+ years of experience in digital marketing and in e commerce (IOT). Worked on various e commerce platforms and technologies and having excellent experience of optimizing website for an e commerce growth.
I worked for all such companies who are having their brand to represent them and to sell their products under such brand name. So, I have to make such a blend of branding & marketing strategies to cater their vision and mission in a proper way as to align with their brand identity. Worked on all kind of ATL & BTL techniques to make branding strategies as well.
Some Projects in Brief
Leading jewelry manufacturing & exporter company.
I working here as digital marketing consultant for their online retail website.
Have to manage their paid campaigns on Google adwords, Facebook, Instagram, Hotstar etc.
To create online marketing strategies in order to push the sales through various modes such as strategic alliance with other brands such as Fizzy Goblet, Kalki Fashions, Happy Shappy app etc.
Done research through Google analytics and heatmap for consumer behavior and created a blueprint to improve Ui/Ux of website.
Have to make strategies for Seo & Smo (Meta tags, webmaster tools, Instagram handle) to improve the index presence of website in search engine.
Have to do competitor analysis on regular basis for their ads accounts through various tools and to make campaign & keywords strategy accordingly.
Made alliance with Commission Junction & Admitad for affiliate marketing.
They are manufacturing unit of gold and silver jewelry.
I working here as an E commerce Consultant and my work responsibilities here was to manage their E commerce operations and to increase their overseas sales and exports.
I working on their project of developing a website in which there are both selling options available i.e for retail customers and as well as for bulk orders. Such web portal is based on woocommerce platform. Techniques involves are SEO (Off page & On page) and SMO.
I also making online marketing strategies to increase the sales through various online promotion techniques such as SMO, SEM and through affiliate marketing.
They are manufacturers and exporters of Rugs & Carpets
I’m working here as an E commerce management cum Sr.Catalog Consultant for their US based brand and my work responsibilities here is to manage their E commerce operations on international portals such as Wayfair, Pottery Barn, Amazon, Overstock, Wallmart, Rugs Direct, JCPenney etc..
I also making online marketing strategies to increase the sales through various online promotion techniques of their own portal.
Working along with US team to make the strategies to promote the sales on the portal’s.
Doing R&D on Search Engine algorithms of various portal’s in order to push our products toward better ranking.
Working on Ux and Ui on their websites along with planning of marketing & promotional strategies (Seo, Sem, Smo, Affiliate Marketing